About Us

Wayne Berry CSP* is Australia’s own TOP GUN Sales Coach and most in-demand speaker on sales, negotiating and sales management. He is ranked in the top 7% of professional speakers in the world by the USA based National Speakers Association. (*CSP is the highest International Accreditation of the NSA)

He is a best selling author and one of Australia’s best known speakers. His four books, “Negotiating In The Age of Integrity”, “How To Get The Best Deal Every Time”, “How To Get The Best Sale Every Time” and “How To Lead and Motivate A TOP GUN Sales Team” are now sold in 13 countries.

In some years Wayne the world speaks at more than 200 conferences around the world, and at programs arranged by his TOP GUN Business Academy. In recent years his seminars and workshops have been attended by more than 20,000 sales and business people each year, plus 1000′s of other through his on-line Sales and Sales Manager Coaching Programs.

He has also recorded more than 40 audio and DVD video programs on selling, sales management and negotiating.

He has shared the platform with Tom Hopkins, Brian Tracy, Zig Ziglar, Earl Nightingale, Dr Norman Vincent Peale, Dr Denis Waitley, James Rohn, and many, many other internationally renown speakers.

He is a man with a great deal passion and energy and audiences find him very warm, sincere and easy to relate to. His style is down-to-earth and practical. His strategies are proven, easy to understand, and easy to implement. They produce results FAST. He also speaks from a life time of personal experience in sales and business, having started his sales career at age 17 in the computer industry. His TOP GUN Business Academy evolved from his original consulting company founded in 1978. Since then he has worked with, and trained sales people from more than 300 different industries.

His client list reads like a who’s who of Australian and international business and includes The Commonwealth Bank, Optus, Telstra, Sensis, Australia Post, Apple, Adidas, Accor, Foxtel, Australia Post, AMP Society, AGFA Gevaert, Arnott’s Biscuits, Smorgan, AAT Kings Tours, Autobarn, Boral, Becton Corporation, Biggin & Scott, BP Australia, Barry Plant Real Estate, BMW, Colonial Mutual, Cody Premium Outdoor, Century 21 Real Estate, Cafe Bar International, Datcraft Australia, Delfin Lendlease, Deutche Bank, Eli Lily, Flight Centres, First National Real Estate, H.J . Heinz, James Hardie & Co, Leader Newspapers, Lanier, Lendlease Corporation, Mars Confectionery, NEC, Ninemsn, News Corporation, Orbital Engine Corp, Orica, Pioneer Electronics, Primus Telecoms, PMP Print, Rentokil, Repco, Rinnai, Stamford Hotels, Strathfield Car Radio, TNT, Tattersalls,Toyota Motor Corporation,Texas Instruments, Unisys, Urban Land Corporation, Visy Board, Yakka, 2UE, 3AW, 3MP.

Wayne’s programs both “live” and “on-line” use leading edge training technology including Accelerated Learning and Neuro Linguistic Programming. They are high energy, highly experiential with high retention and are fun. They are presented personally by Wayne Berry or can be facilitated by a Licensed TOP GUN Sales Coach. For information telephone (03) 9521 0500 or 1800 001 746 (International Callers +61 3 9521 0500).